Fashion & Style

World’s Most Valuable Luxury Brands


Louis VuittonLouis Vuitton is the world’s most valuable luxury brand for the sixth consecutive year according to Millward Brown Optimor’s 2011 BrandZ study.

The brand, owned by Paris-based LVMH Moet Hennessy Louis Vuitton, has a value of $24.3 billion, an increase of 23 percent from 2010.

That’s almost as much as the combined values of Hermes, Gucci and Chanel, which ranked second, third and fourth in this year’s luxury-brand standings.

Hermes, in which LVMH holds a 20.2 percent stake, posted the biggest increase in brand value in the luxury industry with a 41 percent jump to $11.9 billion.

Gucci’s value declined 2 percent to $7.45 billion, affected by French parent PPR’s financial performance. Chanel advanced 23 percent to $6.82 billion.

Hennessy, Moet & Chandon and Fendi placed seventh, eighth and ninth in the study, respectively, with values of $3.42 billion to $5 billion, meaning LVMH owns or has a stake in five of the industry’s 10 most-valuable brands.

The Cartier and Rolex brands ranked fifth and sixth in the luxury-brand ranking, while Burberry replaced Tiffany as No. 10.

Source: Bloomberg

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