Fashion & Style

Valentino prepping online fashion museum


A virtual Valentino museum will launch December 5, providing an insight into the world of the Italian fashion house.

Created by Valentino Garavani, who retired from his eponymous fashion house in 2008, and business partner Giancarlo Giammetti, the online museum will focus on 50 years of the fashion house.

Thanks to 3D technology, The Valentino Garavani Virtual Museum will give users the sensation of attending a real museum, featuring more than 300 dresses worn by Hollywood stars of past and present such as Julia Roberts and Sophia Loren.

Outfits will be accompanied by anecdotes, red carpet images and illustrations, as well as advertising campaigns and editorials.

The scope for such a vast collection attracted Giammetti to an online venture; WWD reports that if the museum was real it would cover over 107,500 square feet.

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