Autos & Vehicles

Schumacher becomes Mercedes brand ambassador

Schumacher becomes Mercedes brand ambassador

Just a few months after retiring from his sporting career, Michael Schumacher has become the new brand ambassador for German car manufacturer Mercedes-Benz.

The driver, who has won the most titles in F1 history, will be involved in developing new on-board technology and everything related to the “Intelligent Drive” system and safety.

Michael Schumacher first worked with Mercedes in 1990 when he joined the “Junior Team,” set up by the manufacturer to take junior German drivers to the highest level.

Seven world championships, 91 victories and 68 pole positions later, he finally took the wheel of a Mercedes for F1 in 2010, even though he had ‘retired’ from the sport for the first time three years before.

Six months after taking part in his last Grand Prix, Schumacher has now embarked on a new chapter of his life.

The new Mercedes-Benz brand ambassador will make his first public appearance on May 1, 2013 during an event called “The future starts today.”

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