While the price tag of an average Rolls-Royce exceeds $400,000, the company has now teamed up with world-class Beverly-Hills-based designer Bijan Pakzad to custom-design 30 Limited-Edition models costing more than $1 million each. The California-based designer Bijan Pakzad is also a car enthusiast and is fond of customizing his high-end cars in his trademark yellow colour. Now, together with Rolls-Royce, the partnership will roll out the Limited Edition Phantom models bearing Bijan’s signature design with up to 30 units to be sold to a selected group of VIPs from 20 different countries. The first of the Bijan models will be presented in the spring of 2011.
Bijan will create specifications and design elements that will be developed by skilled craftsmen and artificers working at Rolls-Royce’s production facility in Goodwood, England.
The Rolls-Royce brand found its perfect match in Bijan and his high-end boutique. The exclusive store has a reputation of being the most expensive store in the world and can only be visited by appointment. Among its clientele are celebrities like Michael Jordan, George Bush and Bill Clinton.
Earlier this year, at the 2010 Paris Auto Show, Rolls-Royce presented a series of custom models in the automaker’s new Bespoke Collection that are a good preview of what might come from the new Rolls-Royce-Bijan partnership.