Madonna has launched a range of products under the label MDNA Skin. Created in collaboration with Japanese beauty company MTG, the line will be exclusively available at a pop-up store in the Ba-tsu Art Gallery in Shibuya, which will open from February 13 to 23 and will also contain visual projections, testing areas and a VIP room.
The collection is composed of three products: Chrome Clay Mask, an enriching clay oil therapy that uses a base of Italian clay from Montecatini Terme; Skin Rejuvenator, designed to revitalize the skin and remove impurities using a ‘Deep Derma induction system’; and a serum created especially for the pop star that’s designed to leave the skin glowing.
“Using these products routinely as part of daily skin care regime creates firm, resilient and radiant skin overflowing with energy after every use,” said an announcement on the singer’s website.
Skin care expert Michelle Peck, who is also Madonna’s personal skin care advisor, has been signed on as the brand’s ambassador.
After the pop-up, MDNA Skin will then go on sale at selected department stores in Japan on February 26.