Fashion & Style

Louis Vuitton 100 Postcards Box Set

Over the course of his life, Louis Vuitton’s grandson, Gaston-Louis, assembled a unique collection of 3,000 hotel labels that are today preserved in the House’s archive. Affixed to trunks and luggage, these colorful, uniquely designed labels provided insight into their owners’ travels. To the informed ye, the labels’ precise placement revealed an unspoken language that enabled hotel personnel to share guest tipping habits with one another. To the rest of the world, these mementos from far-off places suggested travelers of means and, possibly, adventure.

In addition to the deluxe hardbound edition of Louis Vuitton: 100 Legendary Trunks, which celebrates the House’s famed trunks, Louis Vuitton has released a collection of 30 postcard designs that are the reproduced hotel labels from its private collection. Packaged in an attractive box set featuring the same motifs as the 100 Legendary Trunks slipcover, each postcard evokes the art of travel and the great hotels of the world with hotel labels from L’Hôtel de Crillon in Paris to the Mandarin Oriental Hotel in Bangkok.

Louis Vuitton Hotel Labels Postcard Box is exclusively available at Louis Vuitton stores and online at for approx. US$80.

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