Grammy Award-winning singer Lady Gaga has been unveiled as the face of the spring 2014 Versace campaign, photographed by Mert Alas and Marcus Piggot.
The 27-year-old appears in the images draped across a couch, with long “Versace platinum blonde” hair (while the brand can’t claim ownership over the hair color, Gaga’s ‘do’ is certainly rather reminiscent of Donatella Versace‘s super-straight super-blonde tresses).
In the main campaign shot the singer wears a lilac-colored bandage dress with the brand’s famous Medusa head emblem appearing on chunky silver accessories: “the campaign shows how Lady Gaga completely captures the Versace essence: creative, experimental, fearless,” trumpeted the Italian label.
“I am honoured that my friend Lady Gaga is the face of our new Versace campaign,” Donatella said. “I wanted to capture her true beauty and spirit in images that are elegant and alluring. She is like family to me, the embodiment of the Versace DNA.”
Gaga is a big fan of the brand and was spotted this week in a Versace total look, including a vintage metal mesh cocktail dress, a pair of lilac platform sandals from the Spring 2014 runway collection and a matching purple python ‘Signature’ handbag.
The track “Donatella,” from her album “ARTPOP” was written to celebrate the 58-year-old designer.