Health & Educational

Kanebo Cosmetics, Japan – New Super Prestige Skincare Collection

Kanebo CosmeticsThe trend in the last year or so in Japan has been for consumers to continue to buy but purchase in a lower price bracket than they would have done before the impact of the global recession started to affect their incomes. Hence the popularity of cut-price brands such as Uniqlo and H&M in Japan.

But with the resilience of the better-off sector at home, coupled with the emergence of a wealthy consumer base in other Asian countries – notably China – some of Japan’s cosmetics firms are devising new products that meet that demand for high-end products.

Kanebo Cosmetics is to strengthen its portfolio in the domestic market within Thailand with the launch on November 1st 2010 of the new Impress Granmula range, a super-prestige skincare collection with sets priced  at 68,000 Baht.

“Kanebo Cosmetics is reinforcing its global prestige strategy with a strong emphasis on markets in Asia, Europe and the U.S.,” the company said in a statement. The firm’s strategy in Asia and China focuses on its leading prestige brands, Impress skincare, Lunasol makeup and the Sensai range.

And those products are finding a market, studies reveal. With the repercussions of the financial crisis fading, the number of people in the world identified as being affluent increased more than 17 percent in 2009, while a report by Euromonitor indicates that the market for prestige cosmetics grew 14 percent globally between 2004 and 2009 but at a much faster rate (52 percent) in Asia in the same period.

The new range of Granmula – the name is a combination of “grand” and “formula” – has been formulated with a range of active ingredients, which have been developed over a period of more than a decade by Kanebo. The ingredients include honeysuckle extract, soy milk ferment filtrate, seaweed and gamma-aminobutyric acid.

The result is a skincare range that improves firmness, resilience, clarity, moisture and texture, the company says, that is overlaid with a fresh fragrance devised from more than 20 floral and tree essences.

One Comment

  1. I’ve been using the Granmula for about wo weeks now and really like the product. It has a slight scent to it and because I have a sensitivity to fragrance, it is noticeable to me but it goes away shortly after application. This product produced an immediate result for me the first week I used it. My pores are smaller, my face moisturized, firmed and even-toned. It has done pretty much what it claims to do and I’ve had no reactions or break outs so far…this one’s a keeper!

    If you are 30 and curious about the Granmula line of skincare products…I highly recommend trying this one.

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