Yu Tsai photographed the Spring Summer 2013 campaign images of Guess at Bora Bora, featuring models Gigi Hadid and Stephan Lambert.
Dreamlike beaches and sensual couples also feature in the video imagined by artistic director Paul Marciano.
The new Guess line is dominated by denim, prints, fluid and light fabrics. Color-wise, the collection is dominated by blue and white hues.
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