Cunard’s new Queen Elizabeth luxury liner (above), successor of the QE2, will have a branch of London’s famed food emporium Fortnum & Mason, holder of a Royal Warrant, onboard when it sets sail in October. The move marks the first time ever in Fortnum & Mason’s 300-year history that its luxurious products have been available to purchase at sea.
The shipboard Fortnum’s will join a host of other British brands setting up shop on the Queen Elizabeth, including men’s style mecca Hackett of London, Scotland’s famed Harris Tweed, fashion designer Anya Hindmarch and famed fragrance merchant Penhaligons. Several brands have also announced special items produced exclusively for the ship which will only be available onboard. The Queen Elizabeth can accommodate over 2,000 passengers in its luxe Art Deco-style interior.