Burberry presents splendid wonderfully campaign immersing music as an integral part to introduce Summer 2012 Eyewear collection.
The new campaign presents British musicians — One Night Only, Life in Film, The Daydream Club and Marika Hackman who have created new track for the campaign. The campaign is curated by Burberry Chief Creative Officer Christopher Bailey, and the video was created in-house. Campaign features iconic eyewear styles and encapsulates the spirit and energy of the brand, music and the British summer.
Burberry Eyewear Summer 2012 collection features many timeless aviator eyewear styles for men and women, reflecting the effortless attitude of the brand. Burberry uses ultra lightweight frames with thin metal temples and bridge featuring the Burberry logo. Iconic Burberry check is also showed along the insides of the temples. There is also a bit of tonal enamel detail along the frame sides. Colour palette for men includes pale gold, matte black, nickel, dark nickel while pale gold, nickel and dark silver is the palette for women.