The artwork was created by a group of designers, led by Darren Simpson, and is formed through a series of illustrated panels decorated with a total of 75,000 crystals.
Illustrator Yehrin Tong was inspired by the definition of infused to create a dream-like image that “feels like an organic mixture of images both natural and mythical”.
The work was installed in a disused church. Panels were positioned to appear as though they were spilling out of the top of a bottle of Bombay Sapphire, if viewed from the right perspective.
Photographs of the installation will be used for print, outdoor and digital ads and a film about its creation will be seeded online and shown in cinemas.
Source: Marketing Magazine