Italian design house Gucci said it will introduce made-to-order speedboats next year, with prices starting from 590,000 euros ($750,000).
The vessels will be produced in partnership with yacht-builder Riva to help mark Gucci’s 90th anniversary in 2011.
This unique collaboration between two of Italy’s most renowned design houses celebrates the era of La Dolce Vita, when a joie de vivre, glamour and elegance defined an attitude and a lifestyle.
In their respective sectors, Gucci and Riva have similar stories, each with a tradition of excellence in design and craftsmanship that has led to international notoriety.
With a length of 33 feet, the Aquariva by Gucci has two 380-horsepower Yanmar engines with a maximum speed of 41 knots and a 150-mile range at cruising speed.
The vessel features a fiberglass hull, a mahogany deck, Gucci’s signature green and red stripes and comes with a range of Riva by Gucci accessories, including bags, towels, deck shoes and flip-flops.
The boat was unveiled at the International Cannes Boat show yesterday and will be presented on Sept. 22 during Milan fashion week.
A show boat will then travel the world visiting some of the world’s most prestigious boat shows and international destinations throughout 2011.
The Aquariva by Gucci will be exclusively available on a made-to-order basis through Riva’s dealer network.