Introduced on August 10, Absolute official launched the new Absolute Vodka Rock Edition. Absolute worked with designer Natalia Brilli.
The bottle design – wrapped in an attractive package of leather and added studs – giving real rock vide. The studded leather bottle follows the success of the limited edition “Masquerade” and “Disco” bottles.
At the launch event in Berlin, showing the leather instruments like artist guitars and more Natalia designs.
First launch will be taking place in Selfridges on September 1 priced at £19.99, before being rolled out to retailers at the beginning of October.